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KOBA Electronics Limited
is one of the leading Electronics company in this country. To maintain its leading position in
the Bangladesh, KOBA Electronics Limited always keen to develop long-term beneficial relationship with trustworthy clients.
To achieve this end, we are always trying our level best to develop the human resource of Bangladesh by recruiting to our
company. It always treats its employees as resource where many Bangladeshi as well as some Multinational companies treats the
people as workers.
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GENERAL OVERVIEW OF KOBA ELECTRONICS LIMITED :
Category of Business: Importer and seller of TV, LCD TV, DVD player, Generator, Motorcycle, Air conditioners, Refrigerators, Freezers & other white good products.
Distributors : HYUNDAI and APSON Brands
Work force : 200
Distribution Channel : Showrooms, Dealers Network, and Sales Executives for Direct & Institutional Sales.
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Background
2007, as on expansion
strategy, KEL engaged itself in the Import and marketing of Electronics
household durable products. Today, products from KOBA are household name.
From color Televisions (Both CRT & LCD) to DVD player to refrigerators
to freezers to Air Conditioners to Home Appliances to Generators - there
is one for everyone and ads value to everyday life. As support marketing
tools, KEL chose to operate with the Corporate Showroom concept with extensive
window display of product ranges. 'The showrooms are well equipped and
well stocked'. To ensure prompt customer service, each showroom has an
in-house service center with sales force and engineers who undergo regular
training at KEL's own training center. The central warehouse ensures a
regular supply to dealers and showroom with a fleet of covered vans. KEL
started with 3 showrooms in 2006. Today it has 16 self-owned showrooms
run by number of executives, to cater to the needs of each and every customer.
KEL also has a strong network of 95 dealer outlets and Direct/Corporate
Sales Staffs who pursue institutional sales. The in-house design and graphic
section is equipped with the latest software and the department is operating
by a team of creative writers & designers. Together, they act as a strong
back-up support to promotional activities. |
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